Archive for April, 2008

Sing Out, Patty! Oh, You Already Are.

Tuesday, April 29th, 2008

Chip and I saw Gypsy the other night. It’s a bona fide Broadway spectacle, and Patty Lupone is most certainly a force of nature (and I mean that in the grand, sort of scary, Niagara Falls way). As we were being pinned to our seats by the sheer force of her personality, I got to thinking about the cult of celebrity and the effect it has on the way the audience experiences a show.

Here’s what I mean: To me, the Rose character is kind of a monster. I think she has what my sister Judith, who’s a mental health professional, would call a borderline personality disorder. In addition to being horribly cruel and manipulative to those she loves, she actually has a breakdown of sorts right on the stage. I mean, what is “Rose’s Turn” if it’s not a full blown–and searing–meltdown? And I don’t mean that in a bad way! That’s the genius of the show and the character, I think. We’re watching this incredibly powerful, thwarted soul fighting because she literally cannot do anything else. And we’re watching a family that puts the “fun” in dysfunctional adapt and evolve around this distorted personality–all wrapped up in musical. That’s just cool, I think, and it neatly serves the higher purpose of theatre: allowing us to view ourselves, our world and the way we experience our world in a distilled and precise way.

Watching Rose rip up the stage left me breathless, shaken and teary–because Lupone wasn’t Lupone to me at that moment, she was Rose, a soul in torment telling the truth of her life honestly and nakedly. And doing it on an empty stage in an empty theatre that is the mirror image of her empty life. She takes her bows to imaginary cheers, blows kisses to imaginary fans, and that’s what makes it heartbreaking.

Here’s what was weird. At the end of the song, many people in the audience leapt to their feet, cheering, weeping, waving their programs. It was jarring to me, but then I realized those people weren’t watching the play; they were watching Lupone, and in a faintly creepy way watching themselves watching Lupone. In the theatre that night, she took those bows and blew those kisses to a shrieking throng. It seemed to me a disservice to the work–and to the artist. The fans were inserting themselves into the performance and ignoring the way that performance fit into the larger reality of the play. And while I’m sure it’s gratifying to get those accolades, I think it must be hard for Patty Lupone to stay in character in those moments. When the celebrity of the actor supercedes the dream the playwright has created, it means something’s out of whack.

It made me a little sad, to think that so many people weren’t paying attention to the story being told up there. Yes, yes, Gypsy is by design a tour de force for a certain kind of performer, but it’s not a one-woman show. In their zeal to connect with their idol, those people missed the larger, more compelling point of the exercise, which is to enter the dream and feel the feelings and live the lives–all the lives–being played out in front of them. Otherwise, it’s just a concert. Not bad, but not theatre.

The Public creates a virtual line!

Tuesday, April 29th, 2008

 Public in the Park

What!?!  The Public is making it possible to get tickets to Shakespeare in the Park online.

The Public Theater is launching the virtual line initiative this summer to increase accessibility to Park shows. While the majority of the tickets will still be given out at the line in Central Park, a limited number of tickets will be available each show day online. The virtual line will allow people who are registered at The Public Theater website to log-on the day of a show (starting at midnight) to submit a request for up to two tickets. At 1PM, they can log-on to the theater website again to see if they have received tickets for that evening’s performance. The tickets will be held at the box office and a valid photo ID will be required. The selection process is completely random and is not determined by what time of day a person submits a request for tickets.

This is a pretty revolutionary step for The Public (and awesome one, I might add).  I wonder if they will do this every year or if it’s just a test.

Stories as Marketing Tools: From Caveman to the Jared Subway Campaign

Tuesday, April 29th, 2008

Human beings have always loved stories.

First it was cavemen sitting around the campfire watching a reenactment of the latest cavemen fight. Now it’s modern man sitting around a flat-screen TV watching Brad Pitt and Edward Norton beat each other up in Fight Club …

Technology aside, the love of a good story lives on.

In the book, Made to Stick: Why Some Ideas Survive and Others Die, authors Chip Heath and Dan Heath discuss how marketers can tap into this innate love of stories and characters. They give the example of Jared, the guy who lost over 200 pounds by eating Subway sandwiches every day. Despite initial skepticism from Subway suits, Jared’s story became a fixture on Subway commercials.

Subway’s sales went from flat growth to 18 percent the first year and 16 percent the following year.

Even Oprah came calling.

Why? Because, as Chip Heath and Dan Heath point out, stories like Jared’s are inspirational and “put knowledge into a framework that is more lifelike, more true to our day-to-day existence … being the audience for a story isn’t so passive, after all. Inside we’re ready to act.”

Consumers take action: that’s a story any marketer likes to hear.

Screen to Stage: Donnie Darko

Monday, April 28th, 2008

Donnie Darko

Donnie Darko is one of my top favorite movies of all time. The fine people at the Massachusetts’ American Repertory Theatre have adapted it into a stage play. Click here to read the Playbill article.