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AMC featured in the New York Times!

Check out the feature about Rock of Ages and FELA! and their Facebook pages with quotes from yours truly and Mr. Mark Seeley.

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The Tony Awards: Positive Feedback Only

It’s no secret that more products and services are embracingĀ  social media as a way to creatively interact with their consumer base. What might come as a surprise to marketers who are used to the one-way “conversation” of traditional forms of outreach is that–if they choose to use these new forums effectively–they are also opening …

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Nocandoo on the Quirky last name

Here’s a great article that reports on how Facebook didn’t allow for the Batmans, Kissers, Supers, Yodas and Pancakes of the world sign up for a Facebook account.
Facebook blocks the registration of a number of names that are frequently abused on the site. The name “Yoda,” also being the name of a popular …

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Taste the Social Rainbow

Have you seen the new skittles site?
Skittles made a widget at the corner of the site, and built the navigation around that. This menu-overlay box allows the user to interface with their already existing social networks, thus allowing for the candy brand to spread through the normal daily actions of the user. …

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Congress is Twitteriffic!

I caught this article on TIME.com entitled “Congress’s New Love Affair with Twitter.” Pete Hoekstra (Twitter account: http://www.twitter.com/PeteHoekstra) has almost 3,000 followers on Twitter. He is the representative for Michigan’s 2nd district in the US House of Representative’s. HeĀ  Twitter’s often to let his followers know what he is thinking and doing.
The article mentions, since …

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The New Website of Our Government

Barack Obama made history yesterday by becoming the first African American President. His entire campaign was flawless and can easily be a case study for a marketing and advertising class. His internet marketing was especially brilliant. His YouTube page has had over 20,000,000 channel views (John McCain’s page has just over 2,000,000 views), and his Facebook Fan Page kept supporters (over 3,000,000) up-to-date with daily updates on the his upcoming events, appearances and speeches.

Barack Obama was lauded with having an amazingly seamless and beautiful website, far superior than any of his rivals. Obama is so web 2.0 that he instantly connected with the youth of our nation reaching out for support in very nontraditional ways. Obama has also started a new site, Change.gov allowing ordinary people to feel included into the happenings of the government.

This brings me to the new whitehouse.gov website. Obama and his team certainly understand the importance of branding because the new White House website matches the look and feel of change.gov, his youtube page, facebook page and campaign website. CNN.com posted an article about the website this morning. The website is very interactive including a blog and allowing people to contact the president via email (500 characters max. meaning you can only say “I love you” so many times). The website is so clean and sophisticated to puts past websites to shame. Here are a few screen shots from past Whitehouse.gov home pages.

Screen grabs of the websites after the jump!

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Facebook helps you connect and share with the people in your life…and it can also catch criminals.

I caught this article on CNN.com entitled “New Zealand police use Facebook to stop crime.”
The Queenstown police set up a Facebook fan page for their office where they post footage of criminals who have fled the scene of a crime. On Monday morning a masked man broke into a pub through the roof and tried …

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