It’s no secret that more products and services are embracing social media as a way to creatively interact with their consumer base. What might come as a surprise to marketers who are used to the one-way “conversation” of traditional forms of outreach is that–if they choose to use these new forums effectively–they are also opening …
This Intermission is Brought to You By the 2009 Toyota Camry
I have seen product placement in Broadway shows before, Legally Blonde comes to mind with mentions of Tiffany & Co, Match.com, JetBlue, Elle Magazine, Red Bull, and the Olive Garden. I saw The American Plan at the Manhattan Theatre Club on Sunday. One of the main things that have stuck in my mind more than …