It’s no secret that more products and services are embracing social media as a way to creatively interact with their consumer base. What might come as a surprise to marketers who are used to the one-way “conversation” of traditional forms of outreach is that–if they choose to use these new forums effectively–they are also opening …
Get Some Furniture While Humming a Catchy Mamma Mia Tune
Advertising Age reports that Ikea, the Swedish discount, build-it-yourself furniture store, is partnering with the new movie, Mamma Mia. The movie, of course, is a brand extension of the long-running Broadway show that uses songs from Swedish band Abba to tell the story of a girl trying to identify her father before she …